So, there’s this basic tactic of the pitch man: promise to tell the customer something interesting, but then go off and talk about other stuff. Periodically, the other stuff gets interrupted with a reminder that if the customer keeps listening, they’re about to get the really great thing, but first, there’s this other stuff toContinue reading “Hell Is Certain Other People”
Tag Archives: marketing
Put a Computer In It, Part…A Jillion
Got an email just now, from the marketing department of a company that makes some server software that I occasionally use. The notification of new email popped up on my screen, with a snippet of the body saying that cyberattacks are increasing in sophistication and volume, so I should…presumably, the rest of the email wasContinue reading “Put a Computer In It, Part…A Jillion”
You *Are* Traffic
Driving around in traffic, one sees a lot of license plate frames. Most of them are, essentially, advertising flyers for the dealership that sold the car (or the place that last serviced the car). I think this is kind of obnoxious, and so I’m usually very happy to buy a nicely anonymous frame. (Which reminds meContinue reading “You *Are* Traffic”
Artisanal Is the New Organic
As we now know, organic food isn’t a health issue for the consumer but for the producer, but back in the 1970s only a very few people were hip to that. Back then, “organic,” vegetables meant that they were: more expensive weird looking small only available at the hippie stores Nowadays, you can find organic vegetablesContinue reading “Artisanal Is the New Organic”
It Smells Branded in Here
Things go in cycles. I know this, and yet I’m always a little surprised when the entrepreneurial cycle comes around to me again. Yesterday, I was at a St. Patrick’s Day party as my genius wife’s plus one, and I wound up having several conversations with people who are working hard on their new projects. IContinue reading “It Smells Branded in Here”