I Hate Your Bot

I dunno, something like a year ago, a guy I know started retweeting a client of his who was working on building a chatbot platform. Now, let’s be honest: in customer facing positions, a lot of interactions are going to be the same. People are way more similar than they are different, and so if one person has a problem, it’s probably true that lots of people have the same problem. So, as a customer service operator, you’re going to spend a lot of your day saying the same things over and over. It’s understandable, then, that companies want to use automated systems to handle customer requests. Why pay a human to tell customers the same thing over and over when you can pay a human to type it once and have a computer send the text a zillion times?

I get irritated by this, though. Given that I understand the motivation and the logic, why do I get cranky? Because although I am far from unique, I am still far from the 80% case and there’s never a clear path past all the B.S. to get to a real, problem-solving human being. (And even when I get to a human, empirical evidence suggests that the human in question is more likely to hit a hotkey response than to actually answer my question.)

Chatbots, artificial voice systems, call center scripts, they all bug me a LOT. Why? Because they all are trying to send the signal, “I am a human being who deserves compassion and respect and engagement,” all simultaneously with sending the signal, “I do not respect you, I do not actually care about you, I am not going to listen to you, and I am going to consume your time and energy.”

If you’re going to build a system that pretends to be human, you need to build it to feel and to empathize.