This has come across my awareness a couple of times in the past several weeks, and it sort of entangles with some app development ideas I’ve been wrestling with. But anyway: AltStore. It’s a way to distribute apps to iOS platforms without (sort of) going through the Apple App Store. The easy way is only available to the EU; the sucky way is for everyone else (as of October, 2025).
The basic idea is, you write your application, you send it to Apple and get it “notarized” which involves some digital signatures that basically assert that you’ve paid your Apple developer tax, and then you put your notarized package on a web server somewhere and tell AltStore about it. And then you do some marketing and convince people to use AltStore’s tools to download and install your software. *Poof*! It has been side-loaded onto the customer’s iOS device without the customer hitting the Apple App Store, and you, the developer, don’t have to do all the stuff that is required to get something live on the App Store (e.g., screen shots, app review).
So, if you’re trying to make money by selling your applications, this might be good for you. I mean, there are some pretty obvious risks involved, here, and let me just say that as a guy who might install software on his phone or iPad, I do not feel super confident or trusting of this new, alternate marketplace. Still, it could be good.
But if you’re me, and you don’t actually expect that anyone will pay money for your software, then this is probably not that interesting.